Skills & Competencies for Channel Sales Manager

Channel Sales Manager job profile

JOB SUMMARY for Channel Sales Manager

Manages a team of channel sales representatives to achieve sales and profit goals by selling goods and services through resellers/channels.

JOB RESPONSIBILITIES for Channel Sales Manager

Identifies and approaches key or strategic partners and sets short- and long-term channel strategies. Recommends product or service enhancements to improve customer satisfaction and sales potential.

Channel Sales Manager SALARY RANGE

BASE 50%
$131,638
TOTAL 50%
$159,538
Job Level
M02
Job Code
SM15000420
Education/Degree
Bachelor's Degree
Reports To
Head of a Unit/Department

Channel Sales Manager Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Channel Sales Manager skill and competencie below to view definitions.

14 general skills or competencies (Job family competencies) for Channel Sales Manager

1 Job Family Competencies – Marketing Channels
Proficiency Level -3
Skill definition-Selecting, developing, and operating various channels to advertise an organization's products and services.
Level 1 Behaviors
(General Familiarity)
Names basic types of marketing channels, such as direct selling and dual distribution.
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Level 2 Behaviors
(Light Experience)
Uses channel management software in conveying our product's information to customers.
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Level 3 Behaviors
(Moderate Experience)
Provides input in producing channel marketing plans to help drive growth initiatives.
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Level 4 Behaviors
(Extensive Experience)
Optimizes innovative content in digital marketing channels to create a positive customer base.
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Level 5 Behaviors
(Mastery)
Optimizes our marketing campaigns across multiple channels to maximize return on investment (ROI).
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2 Job Family Competencies – Business Development
Proficiency Level -3
Skill definition-Planning strategies and tactics for the business to grow and expand.
Level 1 Behaviors
(General Familiarity)
Lists the methodologies of business developments for making strategic business decisions.
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Level 2 Behaviors
(Light Experience)
Researches opportunities for cultivating new partnerships for mutually beneficial outcomes.
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Level 3 Behaviors
(Moderate Experience)
Works with the marketing team to develop various sales collateral for business development.
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Level 4 Behaviors
(Extensive Experience)
Oversees business development initiatives to make recommendations for improvements.
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Level 5 Behaviors
(Mastery)
Leads the overall development and assessment of industry best practices.
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3 Channel Sales Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Channel Sales Manager
Proficiency Level - 4
5 Competency for - Channel Sales Manager
Proficiency Level - 5

11 soft skills or competencies (core competencies) for Channel Sales Manager

1 Core Competencies – Planning and Organizing
Proficiency Level -4
Skill definition-Managing and prioritizing resources and workloads by creating well-organized plans to attain organizational goals and objectives.
Level 1 Behaviors
(General Familiarity)
Lists commonly used tools in workplace planning and organization.
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Level 2 Behaviors
(Light Experience)
Works with specific tools in prioritizing and allocating resources to ensure task accuracy.
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Level 3 Behaviors
(Moderate Experience)
Prepares schedules to plan, organize, and complete priorities promptly.
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Level 4 Behaviors
(Extensive Experience)
Sets short- and long-term objectives to organize team workload and improve efficiency.
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Level 5 Behaviors
(Mastery)
Leads the development of new techniques and strategies to drive effective planning and organization.
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2 Core Competencies – Driving Results
Proficiency Level -4
Skill definition-Driving critical activities to meet or exceed established targets.
Level 1 Behaviors
(General Familiarity)
Documents the best practices and steps to create a results-oriented work environment.
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Level 2 Behaviors
(Light Experience)
Supports management in taking calculated risks to attain optimum business and organizational results.
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Level 3 Behaviors
(Moderate Experience)
Works with cross-functional teams to make plans to improve and drive results.
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Level 4 Behaviors
(Extensive Experience)
Promotes adoption of innovative approaches to overcome obstacles and exceed performance.
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Level 5 Behaviors
(Mastery)
Forecasts and anticipates overriding organizational factors to prevent constraints in driving strategic outcomes.
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3 Channel Sales Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Channel Sales Manager
Proficiency Level - 4
5 Competency for - Channel Sales Manager
Proficiency Level - 5

Summary of Channel Sales Manager skills and competencies

There are 0 hard skills for Channel Sales Manager.
14 general skills for Channel Sales Manager, Marketing Channels, Business Development, Channel Sales, etc.
11 soft skills for Channel Sales Manager, Planning and Organizing, Driving Results, Coaching Others, etc.
While the list totals 25 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Channel Sales Manager, he or she needs to be skilled in Planning and Organizing, be skilled in Driving Results, and be skilled in Coaching Others.

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